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Last updated: Monday, April 13, 2009


Paris Hilton may have upped her asking price when she posed naked in gold body paint, but the same can't be said for the drink she was advertising at the time.

Rich Prosecco – sparkling wine in a can – is failing to meet sales targets, with batches of the stuff languishing in warehouses across the world.

Added to that, the company also faces a legal showdown with Italian vintners over the use of the name "Prosecco".

However Austrian owner Guenther Aloys refuses to blame Paris’ endorsement of the drink for its poor performance in the marketplace.

He said: "She is the perfect advert for our product.

"We have several new campaigns that are already being planned."

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Source: The Sun




Comments
April 14, 2009 |  Murray F. Schultz 
Paris gets a Gold Star for her marketing her special brand yet again. However, the wine distributor, importer, manufacturer, and I'd say "bottler", but there is no bottler, and that's the problem, deserve whatever losses they have coming to them. Most people will not accept wine in a box, or good wine without a cork, but wine in a can? How about putting it in a cup with a straw and making it available at drive-up windows!


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