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Last updated: Tuesday, November 10, 2009
We've all seen billboards before advertising space--usually it's a white background with the word "vacant" attached to a phone number. It's probably for this reason that the company decided to shake things up with a billboard bearing Hilton's image with "vacant" written below in giant white letters.
Not only is Paris unhappy about the apparent insult, but she is threatening a lawsuit unless the advertisement in taken down. A spokesman for the company had the following to say:
"We wanted to draw some attention to some of our unsold display as we expanded, so we briefed a friend who runs his own boutique agency to work up a range of creative concepts...We were thinking about using Winston Peters, but Paris is much prettier and she has a proven ability to laugh at herself. We assume that the agency has taken care of the rights to the image of Paris, but we will ask the question."
Source: Examiner
We've all seen billboards before advertising space--usually it's a white background with the word "vacant" attached to a phone number. It's probably for this reason that the company decided to shake things up with a billboard bearing Hilton's image with "vacant" written below in giant white letters.
Not only is Paris unhappy about the apparent insult, but she is threatening a lawsuit unless the advertisement in taken down. A spokesman for the company had the following to say:
"We wanted to draw some attention to some of our unsold display as we expanded, so we briefed a friend who runs his own boutique agency to work up a range of creative concepts...We were thinking about using Winston Peters, but Paris is much prettier and she has a proven ability to laugh at herself. We assume that the agency has taken care of the rights to the image of Paris, but we will ask the question."
Source: Examiner
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