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Last updated: Wednesday, March 10, 2010


Lindsay Lohan has sued an arm of E*Trade Financial Corp., the operator of a popular online brokerage, alleging the company misappropriated her name and personality in a recent television advertisement.

The suit, filed in state court in Mineola, N.Y., on Monday, seeks $100 million in damages and demands that the company stop airing the ad.

The commercial features a baby boy chatting online through a Web cam with a baby girl, but in the voices and vernacular of a flirtatious, much-older couple. After the boy explains why he failed to call the girl the night before, the girl asks the boy, accusingly: "And that milkaholic, Lindsay, wasn't over?" That prompts a second baby girl, presumably "Lindsay," to jump in the frame on the boy's side. "Milk-a-what?" she asks into the camera, her voice loud and shrill.



Source: WSJ




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