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Labels: Cheryl Cole
The X Factor judge will represent the brand in the UK - and her first campaign will be promoting a hair product called Elvive Full Restore 5, which will hit the shops next month.
Cheryl Cole, 26, who won a place in Girls Aloud by appearing on Popstars: The Rivals, graced the cover of British Vogue in February.
She said: "I have always loved the brand and have always wanted to say the iconic phrase: 'Because you're worth it,' so to be given that opportunity is absolutely amazing."
L'Oreal Paris general manager Gayle Tait said: "Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK."
Source: Spalding Today
Girls Aloud member Cheryl Cole reportedly stepped out in a head-turning, see-through dress as she celebrated her 26th birthday.
A crowd of partygoers outside private members’ club Vanilla in London were shocked to see Cheryl in the revealing Alexander McQueen dress.
“Cheryl’s dress was a real head-turner. It was the talking point on the night,” the Daily Star quoted a partygoer as saying.
“Most of the girls weren’t sure – but the lads certainly liked it.
“Cheryl is a beautiful girl and by wearing that dress she proved she has her own individual style,” the partygoer added.
Source: The Superficial

The Girls Aloud singer beat last year's winner Megan Fox to the top spot in FHM's 100 Sexiest Women In The World survey.
Slumdog Millionaire star Freida Pinto was a newcomer at No 10.
Source: Now Magazine
The Girls Aloud star Cheryl (Tweedy) Cole braless in bloue blouse showing pokies at a petrol station in London.
She looks great in that dress. Oh, and that scotch tape slip is mighty sexy.
Cheryl Cole on a Nite Out at The Berlington Club
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