50 Cent Is Releasing A Fragrance

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50 Cent is teaming up with Lighthouse Beauty - which is made up of celebrity managers at Brand Asset Management, the stars they represent and developers of perfumes - to release the men’s cologne, which will be called Power by 50 Cent.

Chief executive officer of Brand Asset Group Chris Lighty confirmed: "The typical musician or actor might not know much about developing a fragrance or a skin care line, but he definitely wants to capitalise on his brand potential."

The fragrance will launch in US department store Macy’s later this year.

Source: MyFashionLife